Overview of five specific points of rural market d

Overview of five specific points of rural market development in door and window hardware industry

rural areas have become the largest market for door and window hardware enterprises. How to grasp the opportunity and seize the development opportunity has become a problem of great concern to many door and window hardware enterprises. Overview of five specific points. The speed ratio can reach 1million times, and rural areas have become the largest market for door and window hardware enterprises. How to grasp the opportunity and seize the development opportunity has become a problem of great concern to many door and window hardware enterprises

first, create differentiated marketing models

the increasingly fierce competition has made the vast majority of enterprises form a consensus to win at the starting line. With the promotion of new rural construction and urbanization, there is a huge demand gap in the building materials industry, and rural areas have become the last and largest business opportunity of the whole industry. Building materials to the countryside has become a hot spot in the industry for a time. In particular, the No. 1 central document takes supporting farmers in building houses as a major measure to expand domestic demand, takes effective measures to promote building materials to the countryside, and encourages farmers to build their own houses according to law and regulations. So far, the road of building materials to the countryside has gradually become clear, and has become the key direction of marketing in the building materials industry

second, launch sub brands according to local conditions

when entering the rural market, many first-line brand enterprises are worried that it will damage their original brand image and are hard to please. Especially after the end of the relevant preferential agricultural policies of the state, it is not conducive to their further development in the third and fourth tier markets. In this regard, the front-line door and window hardware enterprises should reasonably set up a brand structure due to the poor dimensional stability, launch sub brands for the third and fourth tier markets, and form an endorsement brand structure. In this way, we can not only fully develop the brand personality of sub brands, make them closer to the third and fourth tier markets, but also avoid the damage of the original brands, and jointly form a strong joint force of enterprise brands

Third, formulate efficient communication strategies

the price elasticity of the third and fourth tier markets is large, but not all consumers only pay attention to price and don't care about brand. To some extent, consumers in the third and fourth tier markets are more irrational and easier to follow the trend than urban consumers. Within their price logic, they are more willing to buy brands, making life branding the pursuit of some consumers. Therefore, front-line door and window hardware enterprises should skillfully integrate the existing advantages of the brand and formulate efficient communication strategies. Of course, limited to the current media situation in the third and fourth tier markets, outdoor and bus advertising will have a better effect

Fourth, develop products closer to market demand

EBITDA (excluding special items) is also expected to rise sharply. Most door and window hardware enterprises' existing products are mainly for the medium and high-end market in large and medium-sized cities, but this cannot become an obstacle to door and window enterprises to compete for the rural market. Door and window hardware enterprises can take advantage of their talents, technology, equipment and other advantages to develop new products closer to consumer demand in the third and fourth tier markets

fifthly, reasonable layout of channels

instruments are all-round material testing machines

channels are the bridge for products to reach consumers, and their importance cannot be ignored. At present, the channel layout of many enterprises in large and medium-sized cities has been quite perfect, but the channels of the third and fourth markets are still under construction

direct investment promotion or regional delimitation in the third and fourth tier markets, and encouraging regional dealers to develop third and fourth tier distributors have become two ideal ways for front-line door and window hardware enterprises. Direct investment, enterprises invest a lot of manpower and material resources, but the flat channel makes it easy for future channel control and construction, and its contribution to sales growth will also appear for a long time. While encouraging regional dealers to develop distributors has low costs and rapid sales growth in the early stage, but it is difficult to implement control, channel and later sales growth. Therefore, enterprises can carry out reasonable channel layout according to their actual capabilities and local market conditions